![]() ![]() Localizing an entire product offering into another language is a massive task. After ironing out technical aspects, the localization project was mission-go. The main requirement for DeskTime was efficiency in service so that they in turn could push the localized content out, ready for their customers’ use. Some of the team members were familiar with the Lokalise platform, who then further recommended Language Inspired as the language services provider of choice. Already at the start of their Spanish localization journey, they found they were faced with a challenge: Their language services provider at the time didn’t match their needs regarding the localization plans. ![]() ![]() So DeskTime set out to bring the product to their Spanish clientele in their native language. The customer needs to feel like you are an in-house partner to them that you are local, speak their language, and can be trusted,” says Toms Blodnieks, DeskTime COO “Even though they speak very good English, they might like to switch and use in their native language for a better user experience.” While the team saw huge opportunities in America, they strategized: Where else could DeskTime grow? Through a testing process, DeskTime landed on the Spanish market as its next goal. They first got a foothold in the English-speaking regions, establishing themselves in the US, but also welcoming users from Canada, the UK, Australia, the Philippines, and even India. Toms Blodnieks says that upon launching, DeskTime was always intended as “a worldwide solution”. The tool is now well on its way to becoming an all-in-one office management system.įinding the target locale – and the right partner DeskTime the productivity-tracking tool went online in July 2011 and soon after welcomed its first registered user.įast forward to today, DeskTime recently reached the massive milestone of having 500,000 registered users from 220 countries and regions. They soon realized that their tool was something other teams, companies, and freelancers could benefit from, worldwide. It was meant to keep track of project progress and time spent on the different tasks on the team members’ plates. The now revolutionary time-tracking app was originally created for internal use only. When DeskTime was founded in 2011, it started out small, but striving for great things. Language Inspired recently sat down with Toms Blodnieks, the COO of DeskTime, to discover the answers to these questions and learn about DeskTime's experience growing in a new market through localization.ĭeskTime: The tracking tool that keeps on giving How do you get your software product out in the highly competitive global marketplace? Is successful international expansion really possible? Not to mention, how to ensure a smooth and convenient experience for your international customers? ![]()
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